Cashing in on the Upcoming Soccer Frenzy

As we all know Soccer and Americans have never really gone hand and hand. Every few years a fury of dormant soccer hooligans arise as the World Cup approaches. Well folks, it’s that time again. In 52 days, and 46 minutes we can expect the entire world to come to a screeching halt, run to their closest bar, and watch soccer.

In hopes to capture extra dollars from this soccer frenzy, PepsiCo International and Microsoft have teamed up to create an integrated digital advergaming campaign. Microsoft created this interactive game that allows the players to move from Zero to Hero by manipulating their avatars in different events and activities to improve their skills. As if this wasn’t enough, Microsoft has added in a feature so you can brag about your accomplishments via instant messaging, e-mail and social networks AND you can get constant updates about the World Cup from the game

This promotion will be advertised throughout European, Middle Eastern, and South American counties. As the World Cup approaches, information is expected to be more available about the game, combating the intense soccer buzz that always occurs. PepsiCo and Microsoft hope to bring in new customers by getting their name out into the soccer community. After I started reading through this article I became extremely excited until I got to the very end. The creators announced that “it was unknown whether the program would be promoted or even available in the United States.” Americans lack of support for soccer has finally caused some of us more avid football (the true name of soccer) fans true pain.