Saturday, March 5, 2011

I Love This Product: Hint Water


To know me is to know over excitement.

Frequently.

Thus, to save my friends and family from my constant musings and meaningful (yes, they are) tangents, I have decided to let the three people who regularly read this blog know about what I love. These three people may or may not overlap with the people I am trying to free of annoyance... oh well. I will only talk about Tom's Shoes and soap companies and design to save the world every so often. And the Patriots sometimes (sorry, Broncs).

Drum roll please... (!?)

I discovered San Fran's Hint Water in college and immediately loved the taste and the idea. Just as Vitamin Water was taking off, Hint's subtle tastes went in the opposite direction. After squeezing a little lime into her picky daughter's water one day and finding her kiddo loved the taste, Kara Goldin had her idea and ran with it. She gave her varieties of Hint the tiniest bit of appealing flavor such as pomegranate-tangerine, raspberry lime, watermelon, and of course, cucumber. I rediscovered blackberry Hint today at Logan Airport of all places, although apparently Starbucks has picked the brand up for national distribution. With very little advertising and a cleanly designed label to match the minimalist product, Hint not only tastes interesting but looks right. I have never thought of myself as a "premium essence" water drinker, but I do love this product.

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